Invenio Business Solutions appoints Gareth Greenfield as EVP and Commercial Director

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Reading, 7 October 2020 – Invenio has announced the appointment of Gareth Greenfield as EVP and Commercial Director. Gareth will focus on developing new customer opportunities and creating organisational growth at Invenio.

Gareth will lead the sales and marketing department to spearhead new acquisitions and strengthen Invenio’s growing footprint across the UK, Europe, North America and Asia Pacific (APAC). He brings substantial industry experience, with particular expertise in driving businesses to market IT solutions and services, and a deep understanding of customer requirements.

Gareth has over 15 years of experience in sales and business leadership, including building and managing sales teams, defining and delivering sales strategies, focusing on customer acquisition, and working with marketing to build sustainable levels of growth. In his most recent position as Commercial Director at Edenhouse Solutions, he led sales, marketing, and partnerships, including relationships with SAP.

Prior to this, Gareth was SAP UK’s Industry Sales Director, responsible for the largest segment, where he drove sales to new levels and implemented initiatives to support business growth. Additionally, he has experience working at organisations such as IBM and LogicaCMG.

On the appointment of his new role Gareth said:

It’s a very exciting time for Invenio and I’m thrilled to join the team, a true global SAP partner, focused on key verticals and solutions. I’m really keen to work with colleagues across the organisation to continue and accelerate our growth. With a key focus on acquiring new customers, supporting our existing customers, and building a robust GTM strategy, I look forward to using my experience in refining the sales business and driving Invenio to new levels of strategic growth.

Arun Bala CEO of Invenio added:

I’m delighted to have Gareth lead our business development and marketing function. We’re at a critical phase in our growth journey and we need the right sales leadership to implement our strategy and take advantage of future opportunities. Gareth has a track record of sales and commercial leadership, and a deep customer focus. Additionally, his extensive understanding of SAP and the markets will help us build deeper relationships across a wider partner ecosystem.


Silviya Savova

+44 7496 056 859

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