Advertising Management and Airtime Sales

State-of-the-art software for advertising management allows you to enhance the way you do business with your customers, from how you communicate, to the products you sell and the service you provide. You get end-to-end integration, supporting both cross-media and multimedia advertising, and giving you the functionality you need to consistently deliver world-class service.

 

To ensure that your SAP Advertising Management solution is optimised for your business, Invenio offer a team of experienced consultants that can configure and implement a highly functional, integrated solution into your current IT infrastructure. 

 

Rich functionality enables you to:

 

• Effectively model relationships with advertisers and advertising agencies, communications agencies, and other companies

• Manage orders involving one or more advertisers or advertisements, and where the invoice addressee is different from the agency making the booking

• Define contractual terms and conditions (such as volume discounts) for regular customers and key accounts

• Automatically or manually assign sales agents and contractual terms to individual customers and orders

• Provide customers with accurate price information at any stage of the process, from order entry, to invoicing, to payment

• Manage both print and online ads, as well as fixed and local spaces

• Automatically provide your agents with information on up-selling opportunities

• Support cross-selling across multiple newspapers and magazines, and multiple media such as print and online

• Plan and manage ad inserts, and if integrated with the SAP component for media sales and distribution, automatically coordinate ad inserts and voucher copies

• Manage payments for services provided by third parties

• Seamlessly exchange data on orders, and on contractual terms with your customers', partners', and sales representatives' financial accounting and payroll systems

 

Powerful Service Capabilities for Customer Satisfaction

 

Comprehensive customer interaction center (CIC) functionality enables your agents to provide highly professional service and manage client contacts via all touch points, including phone, fax, or e-mail. Importantly, you gain a holistic view of your business partners, with facts and figures drawn from your advertising management, financial accounting, or marketing and field sales activities, for quick, accurate responses to inquiries.

 

What’s more, you can provide your customers with self-service functions via the Internet, letting them place their advertisements directly into your advertising management system without the need for manual interaction.

 

One-Step Design of Classified Ads

 

The latest enhancement to the advertising management function includes the capability for entering ad content and designing classified and semi-display ads. This enables you to create the advertisement in one single step for a customer. An integrated Java-based editor supports the efficient input of ad content. This can be entered and edited quickly and easily in two ways:

 

• Through the use of a WYSIWYG editor

• Through the entering of ad attributes depending on the context.

  • For example, in car ads, values can be entered for parameters such as make, model, horsepower, number of doors, and so on. The system then renders the content using a template.

• Graphic elements such as photos, logos, and icons can be stored using SAP Easy Document Management and included when designing an ad.

 

For more information please call us on UK +44 (0)330 440 1800 or India +91 (0) 22 660 44999.

 

Need more information?

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Email us at info@invenio-solutions.com
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