What impact does customer loyalty have on your business?
In today’s digital world, content is only part of the story. Digital audiences demand customisable delivery channels both for information and entertainment. Not only can it challenge traditional mass media business models and test a company’s future fitness for survival, it can (at the same time) offer new and fruitful opportunities.
To be successful, media companies need to meet the digital consumers demand for instant, relevant content anytime, anywhere. They also need to drive maximum value for advertising inventory and demonstrate return on spend.
The most successful media companies establish direct relationships with digital audiences and develop new methods to monetise ownership of their relationships. This has meant a shift from a content-centric to an audience-centric business.
Invenio are focused within the media industry and SAP have been working in the Media industry for over 40 years. With around 600 media companies relying on SAP daily, your business may need to take the next steps to get ahead.
Our long and distinguished list of media clients includes Star TV Network (part of News Corp), Penguin – Random House (a joint venture for Bertelsmann AG and Pearson Group), Universal Music (subsidiary of Vivendi) , Eros International, Times of India and Rediff.com – global providers of online news and information. This wealth of industry experience helps us address many complex and diverse challenges facing the media industry. And we underpin it all with a technology practice that offers in-depth solutions expertise and service excellence.