In the UK Media industry traditional channels contribute towards over 60 per cent of all revenues, however, digital domination is on the horizon.
The scale and speed of growth in digital services is putting pressure on the UK media industry. This shift is driven by the connected consumer, craving 24/7 access across multiple devices.
But for media organisations the ability to increase revenues in this digital era is posing a significant threat to publishers, broadcasters and artists alike. There’s a need to establish direct relationships with digital and non-digital audiences, and develop new ways to generate revenue from them.
Download this whitepaper, to find out how UK media organisations can future-proof by:
- Reaching audiences through big data
- Utilising big data to increase revenue
Implementing a solution that delivers real-time analysis of data is essential to increase audience figures, understand real-time customer sentiment, increase effectiveness of advertising campaigns, and ultimately increase revenues to future-proof operations.