Newspapers, broadcasters and book publishers face fast changing demands from consumers who want content from anywhere, on any device, at any point of time. Paying attention to customer preferences and high speed personalisation with a corresponding dynamic pricing structure is becoming a fundamental aspect of the subscription business.
As content diversifies and consumer expectations rise, the media industry is facing several challenges:
- Monetising content through digital subscription against slow growth in the industry
- Complex pricing models
- Multi-language content and adopting country specific tax rules
- A consistent and strong brand experience across all channels
As subscription based businesses consistently seek new ways to improve their products, services and prices, an agile IT system is key to their growth.
An End-to-End Solution
Applying Invenio’s extensive media industry knowledge, we have developed a subscription solution based on SAP hybris technology. The solution can support the business process of configuring prices and bundling on a personal level, subscription order management, integration with delivery systems and payment channels.
Invenio’s solution will help track subscriber preferences and choices creating a highly personalised experience, reinforcing brand loyalty, as well as helping members to feel more valued. Our solutions will:
- Increase customer lifetime value by offering the right products to the right audience at the right time
- A solution which integrates mobile into the communication channel for one-to-one communication as well as a purchasing platform to drive sales
- Fast time-to-market with personalised offers and fulfilment
- Ensures a consistent brand experience across all channels