Few industries have changed as much and as fast as the broadcast industry. With consumers now demanding personalised content and different viewing experiences according to which platform they choose, now is the time to employ an agile IT solution to meet the demands of tomorrow’s consumer.
The ‘access anywhere, anytime and on any platform’ type of consumer is producing major challenges for the broadcasting industry:
- Dispersed advertising revenue across numerous channels and platforms
- Ensuring relevant content and targeted promotions to consumers with a consistent user experience
- Less time to respond to challenges with complex new demands
- A slow and complicated billing process
The outcome can be expensive underutilised content matched with inefficient advertising scheduling but there is also huge opportunity, if managed correctly.
Optimise the Value of your Content
To stay ahead of consumer demands, broadcasters need to manage content in the most cost effective, efficient and profitable way by using more agile and collaborative workflows.
Invenio’s Broadcast Management Solution is an end-to-end solution built on SAP which integrates and streamlines programming, airtime sales, promotion, scheduling, traffic, reconciliation and billing business functions to increase the productivity within the organisation.
With increased cross-departmental collaboration, more informed business decisions are made in real-time, creating advantage and delivering rapid return on investment. Highlights of the solutions include:
- End-to-end program management to enable cost effective planning and scheduling
- Advanced airtime sales solution for optimising advertising inventory
- One consolidated view across programming, airtime sales and advertising management
- Hierarchy based discount approval and tracking of high risk customers ensuring maximised revenue is achieved
- Fast reconciliation and error free billing
- Multi-currency tools to manage orders and invoices in any currency