Customers can now exercise their might through strong online research and an even stronger feedback, you possibly would have experienced this too. The objective is clear for any business, ‘How can they identify the right set of customers for their key products and service offerings to improve their market share and margins’? This is the core to the businesses success.
However, there would be an internal IT team who have already invested and implemented legacy solutions to provide their business with just that.
So what has changed?
The expected turnaround time.
Businesses now expect their customer relevant analytics to be delivered right now, not in months from when they place their requirement, even more they want to analyse & fine tune it themselves.
Imagine your business or customer now requires you to:
1. Classify customers according to their contribution to your total revenue.
2. Then provide an exact breakdown of the customer-related margin, pocket margin and gross margin, which provides crucial information on discounts, surcharges and costs.
3. They then want a customer rating scorecard, which is based on several key performance indicators (KPIs) that are derived from the source data and calculated against a peer group.
Assuming the legacy systems are in place, this would be a two month timescale of a business intelligence & data warehousing project with the potential to extend beyond six months if the right solution is not put in place.
What if we could deliver this analysis within seconds? Irrespective of the data complexity & the volume of data.
There are customers across the world who are utilising these solutions and driving your loyal customers towards their products and services, they are using this solution to create effective personas and actively engage with them through the right channel to ensure their patronage.
Invenio business solutions, provides you with services tailored around SAP Customer Engagement Intelligence to maximise the value of your promotions and marketing engagement to drive revenue. Our approach to deliver this solution provides a guaranteed delivery within weeks.
Keep an eye out for instalment of this blog by Sheejo Arvind.
Sheejo Arvind, Practice Lead – Customer solutions (CEC) at Invenio Business solutions has 9 years of strong SAP Consulting experience, and 6 years of extensive sales experience including the implementation of SAP CRM Sales specific scenarios, delivered key billing revenue & innovation management (BRIM) solutions, actively engaged with Customer engagement & commerce solutions.