IQ Winnersh, READING, UK – March 24, 2015. Today, we are pleased to announce we have appointed leading PR company, Octopus Group to support our growth in SAP Application Managed Services (AMS) offerings. Octopus Group was selected due to its extensive knowledge of the enterprise sector and SAP market.
In order to drive growth and raise brand awareness, Octopus Group will deliver a bespoke brand to sales campaign incorporating content marketing and a comprehensive influencer engagement plan.
Partho Bhattacharya, Managing Director of Invenio, has led its global business since 2008: “I was drawn to Octopus Group, not only for its impressive knowledge of the SAP market but also its understanding of the vision for our business. Octopus clearly has the right mind-set, expertise and understanding of our audience and through a carefully thought out campaign, they’re the right partner to support our business goals and positively impact our growth.”
The pitch was led by Octopus Group director Laura Slade, “As a business looking to drive sales through effective inbound and outbound marketing, Invenio is a perfect fit for our Brand to Sales methodology, and we’re really excited to deliver a successful campaign that drives lead generation and delivers real return for the business.”
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