Trust is Imperative. If Your SAP Support Supplier Doesn’t Have Yours, Move On.

Trust is an important factor in any relationship, maybe even more so when working with external stakeholders. As you generally cannot see your external SAP Support team, businesses can tend to overlook this as an important factor. However, SAP Support should work seamlessly with your team and without any problems or risk to your organisation.

We wanted to know from our customers what else was important for them and why they choose to work with us. As a company, from our beginnings, we have never lost a support contract so we wanted to understand why and how we can continue to be a great SAP support partner to our customers.

We interviewed one of our long standing clients, Bhavesh Godhania, IT Director, AMCo. This is what he had to say

“When looking for an SAP partner, I knew I wanted a strong, open and honest relationship. Anyone can give you SAP support, but it is true partnership and trust that’s important. That’s what Invenio gives us”.

Watch his full interview here

 

For more details on how we can help with your SAP Support Partnership, please contact us using the contact form found here

Struggling to Keep Your Organisations ‘Lights-On’ with Your SAP Support

For organisations everywhere, just keeping the lights on within your support capability is no longer enough. Your IT support needs to deliver greater value to the business – optimising operations and freeing up more resources for innovation is where SAP support offerings help meet that challenge.

Do any of the following questions ring true within your organisation?

• Are you working with an SAP Partner who lack knowledge and experience?
• Are your global SAP systems difficult to maintain?
• Are you confused about managing a global SAP estate to maintain ‘business as usual’
• Do you suffer cultural and localised variances that are difficult to manage?

If yes, then read on.

As the economic outlook starts to improve even further through 2015, many executives in global organisations are, once again, thinking about expansionary strategies. This in turn, places additional demands on your SAP business systems to keep them operating optimally and respond to changing conditions, while your business seeks to capitalise on new growth prospects.

Strategic support engagement with an external provider can often feel torn between these demands.
For example, lines of business want to quickly leverage the latest technology to augment existing capabilities and support innovation, leading to constant requests for new functionality to address current business challenges. On the other hand, the finance department wants to save money and increase efficiency, resulting in never-ending efforts to minimise IT budgets.

Caught in the middle of this tug of war, IT has learned an important lesson: Finding new ways to do more with less. Easier said than done you scream! But wait, what if there is a way of increasing efficiency and shrinking the cost of daily operations?

In our experience, SAP Support provider’s need their absolute focus to ensuring support is optimal, and provide impartial advice about what new solutions and technologies will help you succeed as your business evolves. In addition, the responsibility of the relationship should be managed 24/7 without any ‘light-out’ times.

By increasing operational efficiency within the support function, it can help you reduce the percentage of IT spend leaving room for more funding of innovation projects. And wherever possible, you can unlock the value of existing investments and introduce new innovations in a swift manner that minimises risk.

DO YOU THINK YOUR SAP PROJECT NEEDS RESCUING? – GET 2 FREE (NO OBLIGATION) CONSULTANCY DAYS TO FIND OUT MORE

For more details about our SAP Support Services please fill out this contact form found here

Big data is useless – small data is key

Craft customer experiences that drive recommendations (word-of-mouth) and sales

 

As an SME, how can you push the boundaries of your organisation? How do you extend the value of your organisation’s products & services with limited budgets?

The phrase big data is thrown around in every sector and has exploded onto every touch point for business growth, in reality, it is small data that is key. For every business large or small, it is really all about your customer, when a customer has a business problem what do they want to see? Your customer can see millions of products and millions of solutions. But what is it that your customer really needs?

Impact of word of mouth across various stages of the purchase process

We know that:

For an SME, one of the most important factors that drives your business growth is strong recommendations or word of mouth.

As recommendations are a key influencer across all stages of a purchase process; from being initially informed of a product or service through to the concrete purchase decision, you need to engage your customers with above average experiences and build positive feedback properties or word of mouth equity. This can increase the stickiness of a sale and improve the repeat purchase potential of customers.

impact_of_word_of_mouth
Figure 1: Mckinsey: Impact of word of mouth – across various stages of a purchase process.

It is reported that 8 out of 10 purchases are influenced by a recommendation by people talking face-to-face. And every product or service category  (regardless of price point) is usually influenced by friends, family or colleagues rather than more expert sources. The ‘experts’ matter more when seeking advice in technical categories such as digital cameras or cars.

 

So where do you focus for word of mouth marketing?

For an engagement to happen you need to:

  1. First identify the close & trusted set of customers that you can work with.
  2. Understand if they would recommend your product or service to others.
  3. Extract the genuine reasons behind being a promoter or a detractor.
    a.These reasons should not be ambiguous and should be a quantifiable indicator regarding the product design, service delivery or the pricing.
  4. Identify the key influenceurs of the group which you need to focus on to drive the word of mouth recommendations.
  5. Also identify the key influential detractors in the group whowould need to be converted to a promoter.

 

word_of_mouth_marketing

Figure 2: Mckinsey: Where to focus on for an Effective Word of mouth for a Brand.

How do you measure word of mouth marketing for customer engagements?

 

Your objective is to have an understanding of how customers’ experiences are influenced by their overall loyalty so you can figure out ways to improve those experiences. How do you use small data for a competitive advantage? Hence for me it is about my customer’s customer.

It’s not about presenting a billion items and handing over an inventory or your encyclopaedia of solutions, it’s about presenting a highly relevant experience for your customer.

customer_engagement

 

Connect the Dots and encourage your customers to be great!

Sheejo

Sheejo Arvind, Practice Lead – Customer solutions (CEC) at Invenio Business solutions has 9 years of strong SAP Consulting experience, and 6 years of extensive sales experience including the implementation of SAP CRM Sales specific scenarios, delivered key billing revenue & innovation management (BRIM) solutions, actively engaged with Customer engagement & commerce solutions.

 
 
 
 
 
 
References:
  1. Ed Keller
  2. The Face-to-Face Book:  Why Real Relationships Rule in a Digital Marketplace
  3. Mckinsey