How well do you Know Your Customers?

Using audience data to monetise your digital content.

hospital-clubAfter a very busy summer, Invenio are now gearing up to host their next SAP HANA event for the media industry, aiming to inform and educate the media delegates about Big Data.

Digital consumers demand content on a variety of platforms and media companies must engage with consumers across all channels. Consumers leave a fascinating trail of valuable data, including content preferences, behaviour, attitudes and opinions. But once you have collected this data how do you use it to build, target and engage a loyal audience? And how can you monetise the information?

We hope to address these questions in our morning briefing.

Matthew Hembrow, previous Global Account Director of SAP, now working with Invenio’s Media practice, will take the stand to talk about how demystifying your data can help to understand customers and viewers online habits. Matthew will also discuss how the industry has moved from demographic marketing to personalised adverts that are more relevant and less invasive. This gives the media companies providing the content a positive effect rather than disruption and leaves the content providers to concentrate on the sourcing or making best content.

Our next presentation will be a real scenario involving one of Invenio’s long standing customers. The business had some pain points with their processes, mostly related to the huge data causing delays in the month end closing process. Invenio spent time studying the key pain points and planned the objectives for the proof of concept (POC). After understanding the existing landscape and processes, Invenio were able to re-design using SAP HANA and present a more robust, dynamic, maintainable and quick on performance solution. SAP HANA made significant improvements to company and the presentation will lead onto an open Q&A session.

Registrations are free and are still available so don’t miss out on this must attend event!